overhead
/ˈōvərˌhed/ noun
overhead refers to the ongoing expenses of operating an organization which are not directly attributed to creating a product or service.
for charities and non-profits, these costs are often misinterpreted as "taking away" from the charitable cause and as such, are rarely funded. this leaves charities understaffed and starved of the resources they need to do what they have set out to do: make the world a better place.
that is why we serve every coffee with the feel-good feeling of knowing you supported a local charity in a big way. you're empowering them with the resources they need to make real social change. after all, they can't pour from an empty cup.
we fill your cup.
you fill theirs.
latte
cappuccino
americano
foam
water
feel-good feeling
feel-good feeling
feel-good feeling
milk
milk
foam
espresso
espresso
espresso
charity beneficiary
overhead
staffing
low HR budgets mean charities can't offer competitive salaries. people have to choose between doing good or doing well. the world's top talent is drawn to corporations, charities struggle to sufficiently staff their initiatives, and the changemakers of our world are underpaid and overworked. the charity industry has 3x higher turnover than the average industry.
where we are
where we want to be
people can choose fulfilling work without making massive financial sacrifices. charities have enough staff to fulfil their audacious goals, and can afford to provide their staff with the same benefits corporations do, such as training, effective management, health benefits, work-life balance, career development opportunities, and so on.
marketing & fundraising
marketing and fundraising are often consider the greatest evils of this sector. why would you want your money to go towards an ad instead of in the pockets of the needy? without marketing budgets, charities cannot spread awareness of the incredible work they do, nor can they motivate people to support their cause. corporations create value through brands and continue to grow their organizations, while charities remain stagnant.
where we are
where we want to be
charities can hire fundraisers and invest in marketing campaigns that spread awareness of the work they do, reach more donors, and thus increase their donor revenues. the upfront cost of marketing is no longer looked down upon, because we know it dulls in comparison to the increase in funding it generates. charities can grow and finally fund the programs that they have dreamt of for so long.
tech & infrastructure
in response to low overhead budgets, many organizations offer free or discounted technology and resources to charities. as a result, many charities are working with outdated software on old and unwanted computers. opportunity for efficiency is often missed by using free resources as opposed to the right resources, and workdays can be cut short by nuances such as leaky ceilings or poor internet connection.
where we want to be
in a world driven by tech innovation, charities are working with the best. staff are no longer wasting their time fixing computers, adjusting uncomfortable chairs, or manually creating spreadsheets to replace expensive software. staff are doing what they were hired to do. they are developing programs, innovating, and dreaming big. and they know they have the resources to back those dreams.
where we are
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and that's only the beginning...
