intentional 

/inˈten(t)SH(ə)n(ə)l/ adjective 

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as a business, we interact with the world in many ways. for some, we are an employer, for others we are the first face you see as you fuel up for your day. we are a partner to other businesses, and we are a contributor to waste left on our planet. from the music you hear in our shop to the images you see on our social media, we as a business made a choice – and with every choice, we have the opportunity to choose the right thing. that is why before coffee values being intentional with every choice we make: we seek every opportunity to make the world a better place.

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human 

/ˈ(h)yo͞omən/ adjective 

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at before coffee, we want our humanness to be at the forefront of everything we do. we may be a coffee business, but we are owned and run by a person, we staff people, and we serve people. it is important as an organization that we are honest, humble, warm, and approachable, like the humans that we are. we believe that removing the human aspect of our business would mean removing accountability of what we do as an organization. just as humans do, before coffee expects to make mistakes, learn, and grow. but everything we do as a business comes from the humans involved in it.

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inclusive 

/inˈklo͞osiv/ adjective 

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before coffee is an organization for everyone. we want to be a space in which anyone feels comfortable and welcome. we acknowledge that society and its systems favour some individuals at the expense of others. it is important to us that our space does not only not reflect that, but that we are effortful in breaking down discriminatory systems, language, and barriers, and do our part in developing a more equitable future for everyone.